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SDTRONICS PVT LTD is an Industrial Automation Cable Manufacturing company that provides all types of cables for all brands of Servo Drives, Servo Motors, PLC, HMI, CNC & special purpose machines.
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Interview SDTronics_IO April 2022
1. What are the different types of cables you manufacture and for which industries?
We would like to introduce ourselves as a manufacturer of Import substitute automation
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ARTICLE
SDTRONICS was established in the
year 1995 by Abhay D Brahme. It was
started from scratch with just one table,
one soldering gun and one person,
without any financial back-up. purpose machines.
IN FOCUS
AUTOMATION CABLES: ENGINEERING REVIEW
Q. Please tell us more about your company and its infrastructure?
SDPL is an Industrial Automation Cable Manufacturing company
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ARTICLE
Interview SDTronics_IO April 2022
ARTICLE
SDTRONICS PVT LTD is an Industrial Automation Cable Manufacturing company that provides all types of cables for all brands of Servo Drives, Servo Motors, PLC, HMI, CNC & special purpose machines. Based out of Pune our manufacturing unit has an in-house molding facility spread across a 10,000 sqft area and has 2 branches across India. The company and its employees strongly believe in Quality and Commitment. Our product basket includes Power and Encoder Cables for servo Motors and servo drives. Communication cables for PLC(s) and HMI(s) and other products like I/O cables, Ethernet cables, Profinet cables, and many…
SDTRONICS was established in the year 1995 by Mr. Abhay D Brahme. It started with just one table, one soldering gun, and one person only!
in 1995 Our founder Mr. Abhay D. Brahme founded SDTRONICS despite having no financial flexibility Mr. Brahme started it all with scraps. Looking at the future potential of the growing automation he realized that there will be a huge demand for automation cables in the coming decade after 27 years it is a proven fact and we have become a massive success!
In 1995 Mr. A.D. Brhame used to work on labor charges by providing PCB assembly and cable assembly services. He has always strived hard to give the best products with supreme customer service. Mr. Brahme was very specific about time & quality management, He started sdtronics with a table, chair & a soldering gun. All of this was operated in just a 10*10sq ft area!
He kept creating new milestones and kept inspiring his belongings and the people who admired him. Soon, breaking his own records became his favorite thing and this habit kept giving him new milestones for him! Today the same passion can be seen in the second generation!
2017, the Second generation enters!
In Dec 2017, Mr. Manojit Brahme took the decision to join his father’s business. Manojit shared the same passion for creating a new milestone, going on an auto-pilot mode as his father.
Mr. Abhay’s beliefs were very strong about making an organization with stronger values and principles, and putting them in a live example he let Manojit start his work from the very bottom of the organizational structure! Manojit started his work from the production line. His curious mindset kept him always learning to know more about companies’ product lineups and management. He worked in each department to know everything about how an organization works.
Fast forward to 27 years since our inception,
Today SDTRONICS (P) LTD is a PAN India widespread enterprise with a factory area of almost 10000sq ft, has a nationwide reach with almost 550+ proud customers, and deals with 350+ different types and lengths of cables and other major products in 8 different categories.
Having a long 27-year existence in the Industrial Automation field SDPL provides a wide range of cables from 2 core to 50 core which is available from 0.14-Sqmm to 600-Sqmm along with this we also provide drag chain duty cables. Everything is provided as per international quality standards. We are so flexible with our customers that we even supply customized fabricated cables as per their required length and drawing. We also have an extended product profile in which we offer allied products like Breaking Resistors, Chocks, EMI Filters, and High Wattage Special Cables which range from 50KW to 200KW.
Leveraging on the State of Art Technology and a dexterous team of professionals, SDTRONICS PVT LTD is successfully catering to the requirements of our vast clientele. We proudly say that over 80% of our employee strength is women empowered. We embarked on our journey with a vision to establish a strong foothold in the domain of Industrial Automation Cables. Since 1995, we have emerged as a persistent and prominent manufacturer of automation cables for all Industrial Automation needs!
We are SDTRONICS. For us, Quality is our Heart, Punctuality is our Brain!
Interview SDTronics_IO April 2022
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INTERVIEW QUESTIONNAIRES FOR April 2022
Company: SDTronics India Pvt. Ltd.
1. What are the different types of cables you manufacture and for which industries?
We would like to introduce ourselves as a manufacturer of Import substitute automation and customized cables required in the field of Industrial Automation, Robotics, packaging, Pharma, Textile, Panel manufacturing, Printing, and many other industries. SDTRONICS provides a range of international standard automation cable products and accessories that are required for PLC, HMI, Servo Motors, Servo Drives, CNC Machines, Conveyors, etc
2. Tell us more about your product quality testing?
Quality is something that we take very seriosly! There is an uninterruptible process whereby every task gets done in a streamlined manner. This process is developed after years of learning and experiences.
So the very first measure was developing a dedicated Quality Department to keep a serious track of all the processes separately. There is an uninterruptible system integration through which every task gets done in a streamlined manner. To work intensively on quality and product enhancement in every phase of production we have developed a 3-Point inspection system under the quality department where every single cable is checked 3 times by different operators which ensures the customer won’t face any quality issues on-site, Daily Small Improvements (DSI) is also followed and we are happy to say that we haven’t faced any quality related issue since 27 years.
3. The global Cable and Connector Market size is projected to reach $160.93 billion by 2027. What are you foreseeing in upcoming years?
Definitely, the global markets seem to soar in this whole decade but in the crowd, it is India who will shine the most! In these few years, a lot of us have witnessed how important is Indian manufacturing to the world! There are a lot of global brands already coming to make in India! So we are firstly preparing to penetrate our roots deeper into the Indian markets to become a part and take advantage of this giant growth. However, we are also taking all measures to make SDPL standout in the global markets as well so probably in the coming few years we will start to export our products effectively!
So the very first measure was developing a dedicated Quality Department to keep a serious track of all the processes separately. There is an uninterruptible system integration through which every task gets done in a streamlined manner. To work intensively on quality and product enhancement in every phase of production we have developed a 3-Point inspection system under the quality department where every single cable is checked 3 times by different operators which ensures the customer won’t face any quality issues on-site, Daily Small Improvements (DSI) is also followed and we are happy to say that we haven’t faced any quality related issue since 27 years.
4. Automation cables are one of the key elements used by various industries, what is your stagey to apprehend the market?
We are in this industry for the last 27 years. We started it even before industrial automation was about to take a major place in Indian market. Back then it was the exclusivity or in other words, it was an early bird advantage with which SDTRONCS have come so long. By now It is our competitive advantage that shields our overall growth structure in a way that it is almost impossible for the competition to provide the same products with the same quality! Also, very important is the trust over the decades which allows all these big companies to rely on us and we are very happy to serve them.
5. Why is SDTRONICS any better than other leading brands?
We Indians love products with high-end quality specifications but additional added costs for the quality are something that we do not love at all! There is also a time factor that plays a major role in the competition. It usually takes 16-20 weeks to import the Industrial automation cables. SDPL does the job here by providing the same International Quality Standard cables which are being manufactured within India whilst maintaining the cost. This shrinks down the 16-week period to just four days! Due to this, it becomes much easier for the end consumers to get the international quality product at an Indian price tag in no time! In addition to this, we are very proud to say that SDTRONICS itself is the leading brand in the Industrial Automation cable manufacturing
In this competitive market, it is very important to us to make sure that we are providing the product with the greatest quality but ‘with a justified price tag’. SDPL provides these supreme quality cables with a very promising Price to Quality ratio. So that it takes no time to select SDPL over the other competition.
6. What takes an exception to hold onto quality, pricing, and demand?
With the current situation when the crude and other commodity prices are touching sky high it is definitely the toughest thing to maintain the cost to quality ratio but this is where the experience of decades counts!
7. Who are your ultimate buyers? Which sector has the highest growth rate in the automation cable Market?
Talking about the ultimate buyers our major sectorial contribution is from Industrial Automation, Robotics, packaging, Pharma, Chemical, Textile, Panel manufacturing, Printing, Power sector, FMCG, EV, and many others but not limited to this. This flow is diverse and it majorly comes from the top-tier cities. The growth allied to all these industries is astonishing
As I said earlier, Indian manufacturing will take a huge leap from now onwards and the same will benefit the entire economy and business ecosystem. Looking at the pace of the foreign companies coming to India to start manufacturing I see huge growth in the manufacturing and automation sector! And this surely it will help us to make some crazy milestones ahead!